Branding
2022
SHUSH strives to be Indonesia's first outlets of accesible public libraries for all parts of the country, with bigger spaces for the urban areas and mobile libraries for sub-urban and rural parts of Indonesia so that everyone can get their hands on our books in order to increase the literacy rate as a country.
CONCEPT
The owl was chosen to represent wisdom, helpfulness and prophecy. They are also known to fly without sound which goes with the brand’s name. The logotype is made to be dynamic and can be seen in different variants throughout the brand. The typefaces chosen are different in each its own to represent the different types of genres in literature.
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The visuals of the brand is surrounded with friendly illustrations across the items and incorporating the brand’s dynamic logotype to communicate the wide range that literature offers.
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Shush not only represents itself as a library brand but to reimagine the experience of reading as a whole and molding it into the minds of Indonesia’s youth.
